Start with product marketing
So you’ve decided to make your first marketing hire – congratulations and good luck.
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Blog
Devs are people too
If you prick us, do we not bleed? if you tickle us, do we not laugh? if you poison us, do we not die? and if you wrong us, shall we not revenge? – (Act III, scene I).” ― William Shakespeare, The Merchant of Venice
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I write content but don’t call me a content writer
I’ve been writing content for many years now, under different hats, requirements, positions, and pseudonyms: from blog posts, to copy, to scripts, to decks, to white papers, to marketing collateral, to sales enablement material for startups, to social posts, to ads, to ghostwriting, and more.
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Homemade Pizza, Pizza Pita, and Product Marketing
A few years ago I was asked for an easy example of what product marketing is, so I shared the following:
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I love the smell of copy in the morning
I Love the Smell of Napalm in the Morning – Lieutenant Colonel Bill Kilgore (Robert Duvall), Apocalypse Now
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Why getting your message right is so important
We’ve heard many times how delivering the right message is crucial to reach the desired results, but why is that?
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WTF does your startup actually do?
With so much tech innovation and creative ideas, the majority of startups still leave us with a ‘WTF do you do‘ taste in our mouths.
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