All hail product marketing
I’ve been inspired by product marketers, which is also why I think they should be the first marketing hire at a startup.
Read moreCategory: Product Marketing
The pros of zero-budget marketing
Instead of listing down the many advantages of zero-budget marketing, we will look at one pro that goes a long way…
Read moreLetting go to grow
We have so many expectations, assumptions, and beliefs of how things will go, and how our audience will flock to our product, and how we have all the answers. But we’re wrong.
Read moreYou don’t know what will hit
Never ASSUME, because when you ASSUME, you make an ASS of U and ME. – Jerry Belson (writer – the Odd Couple)
Read more
Signal and noise from users
Ongoing engagement and conversations with your users, testers, clients, and more are imperative for growth and improvement, so we must speak directly to them.
Read more
Start with product marketing
So you’ve decided to make your first marketing hire – congratulations and good luck.
Read more
Homemade Pizza, Pizza Pita, and Product Marketing
A few years ago I was asked for an easy example of what product marketing is, so I shared the following:
Read more