Your message is crystal clear…
…and your copy is creative, punchy, straightforward, and converting prospects into qualified and relevant leads…
…and your sales enablement process is in tune, cranking out supporting material and assets to keep the pipeline filled and interest growing.
You should be very proud – you’re already way ahead of many other startups who have a hard time explaining WTF they actually do.
Unfortunately, while having the right message, copy, and supporting sales enablement will save you time, effort, and money, it is not enough to bring you to success.
You still need to actually deliver on those promises, which is beyond releasing the tool or solution but making sure there is a product-market fit that makes the two sides get along just right.
So of course the quality needs to be great, and of course, the features and benefits need to be clearly understood and felt, but does your product actually answer your audience’s needs?
Is there truly a fit? or is it just ‘nice-to-have’?
Just a few tough questions that elude many, only realizing much later how they’re selling something the market can use but doesn’t actually need.