Category: Messaging

Working on your messaging is a painful process and sometimes feels kind of like therapy for all involved.

Vizzini: He didn’t fall?! Inconceivable! | Inigo Montoya: You keep using that word. I do not think it means what you think it means. | — The Princess Bride

Simplify your message so my mom can understand.

The messaging process is painful.

Observe: notice or perceive (something) and register it as being significant – definition

It’s that through that team, through that group of incredibly talented people bumping up against each other, having arguments, having fights sometimes, making some noise, and working together they polish each other and they polish their ideas, and what comes out are these really beautiful stones – Steve Jobs

While it may be construed as an important life lesson, continuing to ask questions is part of the process to fine-tune your message.

If it looks like a duck, walks like a duck, and quacks like a duck, then it just may be a duck. – Walter Reuther

Whether you call them co-founders, investors, or advisors, whoever is influencing the shape, trajectory, and value proposition of your startup should contribute to the messaging process itself; it’s just as crucial as filling out the brief.

You’d like to tell me something, convey a message, and convince me to take some sort of action, don’t you?