We all have certain strengths and weaknesses we’re absolutely aware of, and we also have more than a few insecurities we try to keep hidden and avoid as much as possible.
While we may not choose to divulge such insecurities or even view them as a unique superpower (even when we’re alone), they can have their benefits if accepted and respected.
Such worries, anxieties, or lack of confidence could work in our favor by being more aware of the things that hinder or worry us, which also make us even more human, being able to empathize with our potential audience easier and thus adapt our approaches accordingly – whether by strategy, tactics, copy, or direction.
Depending on the audience we’re focused on, it can help us lower our guard and approach as a beginner would, or perhaps we can better realize the sensitivity and time constraint of such a subject theme and approach with a high sense of urgency.
Basically, insecurities can help us become more aware of our surroundings, including being more empathetic to the need of others, and thus being able to do our job better and complete the task at hand.
We may usually try to avoid such matters and keep our insecurities hid as much as possible (and we still can), but by being more human, we can realize that others are also insecure with one thing or another, and this just makes us more like them…rather than superheroes no one can stand next to.
Knowing ahead of time of possible worries or obstacles and adjusting accordingly can help us arrive at greater copy, being empathetic to our potential audience, and conveying so with the right words to attend to their pains and potential gains.
All of us have certain insecurities, so instead of trying to hide them at every turn, we can utilize them to be more open to others and with it…better understand them, be more like them, and become a better person…with both words and actions.