This doesn’t mean we need a different value proposition, but the same product and offering just pitched differently based on the person who is listening – a real audience but not necessarily our target audience.
Are we chatting with someone who is very well-versed in our industry?
Have we gotten into a conversation with someone who completely isn’t in the same field, yet is really interested in what we do?
Do we have an opportunity to pique someone’s interest who has direct influence over our ideal user, powerful investor, or another form of decision-maker?
In short, a chance always presents itself, and we may need to dig deep to get really technical with the listener, or we may require to ‘dumb-it-down’, so someone can understand how valuable our product or solution is.
For that, we need to find their motivation and adapt our pitch to their language and understanding, to make sure it is clear for them.
and even if this individual has no direct influence on anyone within your target audience, just the ability to adapt your pitch has done a tremendous job in helping you fine-tune your message, so it will be clearer for the next person who comes along.