We hope for success at every turn we make, but unfortunately, we’ll be hitting a wall, failing here and there, and things will simply not go according to plan.

Looking back at the latest posts we’ve written – garbage.
Checking the leads on the most recent campaigns – awful.
Comparing our plan to our actual results – we’re not hitting the mark.

What can we do, we ain’t perfect and neither are our marketing efforts, but we are always learning and seeing firsthand what works as well as what not to do.

This is the never-ending cycle and is part of the marketing headaches we’re accustomed to; we experiment, we fail fast, and we recalibrate.

The quicker we realize this won’t go away and accept this, the faster we’ll realize that these road bumps…

…are never the end of the world…never are.