Category: Positioning

In solving a problem of this sort, the grand thing is to be able to reason backwards. That is a very useful accomplishment, and a very easy one, but people do not practise it much. – Sherlock Holmes, A Study in Scarlet

As much as they’d love to have all the answers, startups are building something new and don’t always solve all the problems they attempt…just as planned and right from the get-go.

If you work for a living, why do you kill yourself working? – Tuco, The Ugly. (The Good, The Bad and The Ugly)

It’s always good to plan ahead, prepare for that next campaign, activity, or project, and try to get your ducks in a row…

I read the news today, oh boy | About a lucky man who made the grade | And though the news was rather sad | Well, I just had to laugh… – A Day In The Life, The Beatles

But before you come to any conclusions, Try walking in my shoes – Walking In My Shoes, Depeche Mode

Hi {Name}, I hope this email finds you well – Generic, “Meh”, email introduction

While we aim for greatness, we know that perfectionism can cripple and may also kill your productivity.

We hear a lot about how we should empathize with our users and try walking in their shoes.

Sometimes we keep marketing, promoting, selling, and growing, yet we forget to speak to our actual users.