You can’t say the right thing to the wrong person. You can’t say the wrong thing to the right person”

– Uncredited?

Whether for copy, collateral, a blog post, an explainer script, a deck, or anything else where content was involved, I held back until it was structured perfectly (or really well).

That ended years ago when I was a supporting player for Sales Enablement in a startup, and we couldn’t hold off for perfect and had to release various materials left and right for various activities…almost…every…single…day.

The method changed to approach each asset by writing all we needed down as notes, statements, quotes, whatever, then cutting back, editing a bit more, and further fine-tuning the message until it was both clear and concise.

Of course, some material can’t go out half-baked, but many times we were striving for perfect…when that doesn’t exist.

…and perhaps imperfection actually does the job better.