If they can’t explain it, then they don’t understand it
Lucy, you’ve got some ‘splaining’ to do! Ricky Ricardo, I Love Lucy (note, the above has been deemed a misquote)
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Blog
How do you claim to solve their pain
When speaking to our ideal user or audience we’re hoping to convey that we understand their pain, understand what they’re going through, and understand what they actually need – pain relief.
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Perfectionism cripples and kills productivity
Perfect is the enemy of good – Voltaire, Le meglio è l’inimico del bene
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Great copy can come from anywhere and anyone
My mama always said, life was like a box of chocolates. You never know what you’re gonna get. – Forrest Gump (Tom Hanks)
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Your message and copy won’t last forever
It is super exciting when you get your message just right, when the copy resonates with your ideal audience, and you even get positive feedback on how it was effective. …yet things constantly change.
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Speak to a user, an audience, a real person
As we’re working on fine-tuning our message and coming up with different ways to say what we do, a tip that keeps creeping back is to write as we speak.
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The elevator speech…alternatives
We hear a lot about the elevator speech and how important it is to have it ready, clear, and concise, cause you never know when you’ll need it.
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What’s their end gain?
You’ve clearly figured out your audience’s pain, as well as how to relieve it. That’s wonderful!
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