Your message, copy, and sales can only go so far
Congratulations! Your message is crystal clear… …and your copy is creative, punchy, straightforward, and converting prospects into qualified and relevant leads…
Read more
Blog
What does that even mean?
In the spirit of WTF does your startup actually do comes a follow-up as the title suggests: What does that even mean?
Read more
No pain, no gain
This isn’t a health post with tips on how to lose weight, build mass, or prepare for a marathon.
Read more
Who are you (really) talking to
When explaining what your startup actually does, who are you explaining it to?
Read more
Why the right message and copy will save your startup time, money, and effort
If you’re not conveying your value with the right message and copy, then you’re barking up the wrong tree.
Read more
Write it all, and then edit
You can’t say the right thing to the wrong person. You can’t say the wrong thing to the right person” – Uncredited?
Read more
Improvise to great copy
Sometimes we sit in front of a blank page, our task is detailed and clear, and we may even know exactly what we’re looking for… ..yet great copy is simply nowhere to be found.
Read more
Sales enablement for startups
As a startup is formed and attempts to get its footing, it develops its product or solution on one hand, and on the other hand attempts to gather users (alpha or beta), design partners, collaborators, preliminary clients, and even potential investors on board.
Read more
The Mommy test
How well can you explain WTF you do? How easily can your audience understand the value of your startup? How simple is your message, so a bystander can pitch it to a potential user?
Read more
Say it differently
So you’ve researched, constructed, and created beautiful copy for your…website, ads, landing pages, or whatever other asset.
Read more